CHATTERBOX CHARLIE
THE
GOOD
BITS
Who are TGB?
A sex positive erotica site for women.
Having discovered that women are struggling to vocalise their needs as they age, we learnt that they are more likely to discuss their experiences in a safe space.
To help give these women the confidence to articulate their desires, and normalise conversations about sexuality, we created...
Introducing:
A DESIRE A DAY
TWO
Create an opportunity for women to
continue these types of conversations
in real life, after they've formed these
habits.
ONE
Create a community where women can come together and form new habits in the way that they connect with their desires.
A two phase campaign
THE DESIRE VIDEO
Rough mood board for video - 5 minutes
- to play on Facebook and Instagram.
What you will see:
A group of women ranging from 30-60 years.
Setting:
Group environment.
Who?
These will be real women, as we want to keep their interactions
authentic and raw.
They will be prompted with a series of questions that open
up a discussion. The video will cut between the written questions,
and then answers from this group of women.
Initial questions will be based on research
about womens relationship with sex and desire:
E.G
Did you know that only 13% of women who are dissatisfied
with their sex lives say that they can be honest with their
partner about it?
The video will also involve the women discussing
their thoughts on TGB stories, and discussing their
own desires, sexual or otherwise -
from a hand with the dishes, to some down time
in the tub with nothing but a glass of red.
A call to action at the videos conclusion will direct
women to TGB website to learn more about the challenge.
SPONSORED SOCIAL MEDIA ADVERTS
10 SECOND ANIMATED VIDEO FOR INSTAGRAM STORIES
Quick outline of desire video - swipe up feature will direct traffic
to a forum.
THE FORUM
40 DAYS, 40 DESIRES
A private forum to create a sense of community.
Each day, each women can upload one desire - this can be associated with their sexual identities, or be something more simplistic.
The aim of the forum is to enable these women to voice their needs,
and in doing so encourage others to do the same.
The forum will also feature the days TGB story, and extra exclusive stories just for those taking part in the challenge.
WHY WILL THEY PARTAKE:
Tell us what you desire, and we'll shout you
and your girlfriends a desirable night out
Each desire uploaded is one entry into the
prize pool.
TGB KEYCHAIN
The Good Bits partners with a number of cafes where the keychain will serve as a token for a special discount when purchasing drinks.
We wanted to create an opportunity with these keychains for women to take the next step - and continue these types of conversations about their desires in real life.
HOW?
Women can make a one-time purchase. Those who participate in the challenge will receive on as a free gift.
Stickers
We also created mock ups
of stickers for take away
cups for the coffee shops.
They would look great on
Instagram if we do say so
ourselves, and also serve to
create added awareness
in public.
Credit to Meying Luo, Jasmine Tsiatsias
and Olivia Smith