Dirty Granny

CHATTERBOX CHARLIE

APPLE CIDER

Build on the brand's existing campaign, with a twist.
Essentially, I chose to repurpose

an old print advertisement
for a new billboard.

Whilst keeping the same humorous tone, I wanted to find another way to grab Gen Y's attention on their
daily commutes.

https://campaignbrief.com/matilda-bay-launches-first-cam/

Introducing:

Dirty Granny Stikes Again

This design would be placed on billboards on the outskirts of the City's CBD - and will also feature on billboards in working districts after office hours.

Potentially there could also be a tag to help direct consumers to the closest Bottle-O, where the cider is available to purchase.

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