CHATTERBOX CHARLIE
MORE
CREATIVE
WHAT CAN YOU EXPECT?
ADIDAS & PARLEY
40 HOUR FAMINE
The Good Bits Editorial Piece
STORY BOX LIBRARY
ADIDAS & PARLEY PARTNERSHIP
Running shoes made of plastic ocean waste.
Media choice
Magazine, double page spread
Digital advertising boards
Idea
Allow an eco-conscious audience to see exactly what these shoes are made from, whilst also showcasing its performance features upfront.
A fast ocean current that directs the eye will achieve this.
It's an execution that can also be rolled out onto digital advertising boards, as a moving image - on the streets, in shopping centres, and on billboards.
40 HOUR FAMINE, THE BACKPACK CHALLENGE
This challenge encouraged young people to fill their backpack with the bare essentials and live for 40 hours with just its contents.
This was with the aim for them to help raise awareness and collect donations for refugees who have been forced to run for their lives, with little more than the clothes on their backs.
EDITORIAL PIECE
THE GOOD BITS
What is it?
A content piece that I wrote for
The Good Bits
40 Day
Challenge forum.
It's a short read that the women could interact with as part of phase one.
I wanted to keep it lighthearted,
friendly and
relatable -
so that these women would
feel as if it were a conversation they were having
with a friend.
TITLE: TURN OFF
TO TURN ON
STORYBOX LIBRARY
What is it?
A safe, online tool that provides stories read aloud for children.
We needed to encourage Mothers to use SBL as their
go-to resource over the summer.
Our idea was to frame Storybox Library as the helping hand she needs to free up her time.
We also felt it was important to focus on the fact it was a safe space, and one that didn't need to be monitored unlike some of its competitors.
Credit - Pat Bucoy & Darshan Valji
